The Power of Assessments: Create a Thriving Business and Attract Top Talent

by | Jun 11, 2023 | Business, General, Strengths

Building a thriving organization goes beyond traditional recruitment methods in today’s competitive business landscape. It requires creating a positive workplace environment where individuals can thrive, contribute their unique talents, and perform at their best. Let’s explore how assessments like CliftonStrengths® and talent-based evaluations can revolutionize your talent acquisition and development approach. I’ll also challenge the notion that degrees are the sole determinants of success and highlight the importance of passion, natural abilities, and a willingness to learn.

Harnessing the power of assessments

Traditional recruitment processes often focus solely on qualifications and credentials, overlooking the individual’s unique experiences, strengths, and natural talents. By incorporating assessments like CliftonStrengths and talent-based evaluations, you can gain valuable insights into each candidate’s inherent abilities and potential for success within your organization. These assessments provide a holistic view of an individual’s strengths, allowing you to align their roles and responsibilities with what comes naturally to them.

ACTION ITEM: Integrate CliftonStrengths or a similar assessment into your recruitment process. Use the results to match candidates’ strengths with the requirements of specific roles and create customized development plans.

Degrees vs. Performance

It’s a common misconception that a degree is the sole indicator of an individual’s performance and potential. While certain professions may require specific degrees, many business roles can be taught “on the job” with the right attitude, willingness to learn, and passion for growth. My experience working with highly educated professionals for many years has shown that degrees correlate little with job performance. Instead, focusing on an individual’s innate talents and alignment with the role can lead to tremendous success.

ACTION ITEM: Review your job advertisements and remove or modify degree requirements where possible; ask yourself if it’s relevant for the role in question. Emphasize the importance of passion, adaptability, and a growth mindset in your hiring criteria.

Creating a Positive Workplace Vibe

One of the most essential pieces to consider to attract and retain top talent; is to create a positive workplace environment that nurtures and supports employees’ growth and development. Assessments play a significant role in this process, AND a talent-focused business is where innovation thrives! Understanding your team member’s unique strengths and motivations and shifting your focus to their natural talents energizes the individuals. It creates a company with a healthy vibe. If someone seeks a change, leverage this knowledge and assign tasks and projects that align with their natural abilities. This will allow them to enter the “zone” where they excel and are fulfilled, and it benefits you as an employer as their performance increases.

ACTION ITEM: Conduct talent-based evaluations for your existing employees. Identify areas where their talents can be utilized more effectively and align their responsibilities accordingly. Engage in open conversations to understand their goals, aspirations, and other ways to develop their strengths.


Assessments such as CliftonStrengths and talent-based evaluations can transform talent acquisition and development practices. By focusing on individuals’ innate abilities and aligning their roles with what comes naturally, you can create a thriving business that attracts and retains top talent. Degrees should not be the sole criteria for success; instead, prioritize passion, willingness to learn, and natural abilities. You’ll create a winning culture that drives success by fostering a positive work environment where individuals can thrive, contribute, and perform at their best.


  1. Integrate CliftonStrengths or a similar assessment into your recruitment process.
  2. Review job advertisements and modify degree requirements, emphasizing passion and a growth mindset.
  3. Conduct talent-based evaluations for existing employees and align their responsibilities with their natural talents.

Book a call with me HERE if you’re interested in working with me, or check out my services HERE.

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