You’ve had some success, in one or more areas of your life and know what it takes to create it. Maybe it was hitting and exceeding your monthly, quarterly, or annual target while still enjoying life.
Either way, you’re riding high, feeling great, and like a winner. Then the next morning it’s reset time and the sales cycle starts all over again.
While sales come easy for you, you have your days when you’re all over the place not getting anything done and that’s OK ’cause you know you’ll bring more focused energy to your game tomorrow.
There are some talents that successful salespeople tend to have in common.
Looking at your current reality as a salesperson, what general skills and talents would you say are necessary to be successful in selling your products in your industry?
The game will of course vary slightly depending on the sales cycle for your product. A one-time sale requires different talents and skills vs. long-term and repeat sales cycles and your industry.
While the 10 Builder Talents (BP10™) as defined by Gallup® are focused on individuals that have the ability to build large organizations and contribute to our economy as a whole, they also offer insight into what makes you successful as a salesperson.
They can also help you identify why you’re not clicking with a company vibe or hitting your numbers.
Now, comparing the skills and talents that you feel are important to your industry, how do they fit into the categories below, and in what order would you rank these for yourself, if you haven’t already taken the assessment?
“Gallup’s research proves that the best business builders use some mix of these 10 talents to start or grow a business:
- Confidence: You accurately know yourself and understand others.
- Delegator: You recognize that you cannot do everything and are willing to contemplate a shift in style and control.
- Determination: You persevere through difficult, even seemingly insurmountable, obstacles.
- Disruptor: You exhibit creativity in taking an existing idea or product and turning it into something better.
- Independent: You are prepared to do whatever needs to be done to build a successful venture.
- Knowledge: You constantly search for information that is relevant to growing your business.
- Profitability: You make decisions based on observed or anticipated effect on profit.
- Relationship: You have high social awareness and an ability to build relationships that are beneficial for the firm’s survival and growth.
- Risk: You instinctively know how to manage high-risk situations.
- Selling: You are the best spokesperson for the business.”
What do you do if you find that your Top 4 doesn’t include the talents you determined you need for success?
The answer is to partner with someone who does and leverage both parties’ strengths.
In addition, you have your unique CliftonStrengths® lineup that predicts how you’ll apply your talents. Let’s say you have Selling™ as your #1, and Woo® in your Top 10 then you already know you’re an influencer and charmer on a big scale with a big network of contacts and prospects.
On the other hand, if you have Determination™ as your #1, and Achiever® and Focus® in your Top 10, getting things done will be your focus and priority, and how you go about building will be very different than the previous example.
Whether you have all the talents mentioned above or not, you can create success in different ways.
For many successful reps, it comes down to simply taking focused action every day and making sure you’re continually adding plenty of prospects to your pipeline.
The effort you have to put in to create success and how you experience that journey will vary. When you have a natural talent to sell, it may seem like little effort to an outsider but you know what it takes and enjoy riding that wave of success.